Our Mission & Goals
The River North Association (RNA) is dedicated to promoting and securing short-term and long-term prosperity for neighborhood businesses, residents and visitors. We serve as the community's promoter, protector, advisor and advocate.
Our objectives are three-fold:
- To supply tools and forums to River North members that help them market their products and services to area businesses, residents and visitors.
- To brand River North as Chicago's most unique, desirable and accessible destination to live, work, shop, dine, play and stay, and then effectively communicate that brand, to attract visitors and stimulate sales for area businesses.
- To participate in discussions of issues affecting River North, influence government, economic, development and environmental policy that affects River North and advocate changes to ensure the long-term growth and economic prosperity of the community.